Sponsors are an integral part of Team Rally PanAmerica. Unlike corporate teams, Jonah Street and Team Rally race independently with funding from both fans and sponsors. Jonah Street and Team Rally have the experience, the skills, the guts, and the will to win the 2007 Lisbon to Dakar Rally.
An association with Jonah Street and Team Rally PanAmerica provides unique benefits and marketing opportunities to corporate sponsors, businesses and supporters.
Worldwide Media Coverage
Like the Tour de France, media coverage of the Lisbon to Dakar Rally is broadcast throughout the world, in prime time every day over a several-week period. More than 780 media representatives from the 5 continents were accredited during the 3 weeks of the 2005 Dakar Rally. In 2005, 84 television channels broadcast over 563 hours in 187 countries of dedicated rally programming (a 30% increase in coverage from the 2004 Rally). Radio provided more than 2600 items, representing some 54 hours of airtime (Source: TNS). In 2006 media coverage was seen and heard on television channels including CNN, OLN, BBC, Fox Sports, Latin America, CCTV (China) and A Channel/New Asia.
Radio and television, coupled with massive print coverage and iPod cast and website campaigns, reinforces the stature of the Lisbon to Dakar Rally throughout the world. Dakar Rally reports that in Europe alone, the Big 5 television and Eurosport reported that 5,884,000 fans watched the Dakar Rally at every moment of the program and 180 million different people watched the Dakar Rally at least once. Additionally, Dakar Rally's website can be accessed in 5 languages and, more than 2.6 million visitors to the site have viewed 58 million pages of www.dakar.com.
Support Jonah Street and Team Rally PanAmerica and benefit from worldwide media coverage of the Dakar Rally. In 2007 millions of fans throughout Africa, China, Europe, Japan, Latin America, and the United States will watch Jonah Street and Team Rally PanAmerica – supported by sponsors like you – race for win at the Lisbon to Dakar Rally.
More Than A Race
Jonah Street and Team Rally PanAmerica's passion to win the 2007 Lisbon to Dakar Rally goes beyond the competition. Their journey to Africa also creates a unique opportunity for the team and sponsors to work with Wheels2Africa, a non-profit humanitarian organization focused on solving the problem of delivering health care in Africa. In part, the mission of W2A is to provide the funds and assistance that ensures vehicles for the delivery of health care and associated development in Africa, for the maximum time at the minimum cost.
Team Rally PanAmerica and Wheels2Africa work tirelessly to provide motorcycles with sidecars to transport the infirmed and supplies to satellite infirmaries near multiple villages. The approach of using motorcycles for health care delivery in areas where roads are seldom available has proven to be the most cost effective and appropriate solution to such a critical problem.
Join the winning team – join Jonah Street and Team Rally PanAmerica! We'll work with you to develop a
unique sponsorship package that benefits your business requirements.
